Diesel’s return to the runway at Milan Fashion week had big expectations. This was Glenn Martens’ (Creative Director) first physical show for the brand, and having it come with a bang was practically a given. So it shouldn’t have come [...]
One of the most celebrated holidays in the world is upon us, and so we want to wish everyone a Happy Chinese New Year! We worked on a CNY project with the agency Future Fantastic - as we designed and [...]
Bloomin' Brands, the parent company of Outback Steakhouse, Carrabba’s Italian Grill, Bonefish Grill and Fleming’s Prime Steakhouse & Wine Bar, have launched a new fast-casual chain in 2020 called Aussie Grill. It's menu of burgers, sandwiches and salads is inspired by [...]
When people think of marketing inflatables, their minds usually go to one of two places - giant product replicas for events or small sealed inflatables for point-of-sale displays and promotional giveaways. However, the truth is the potential for using marketing [...]
When Chimelong Group, the 3rd most visited theme park company in the world, planned to re-open their Safari Park post-pandemic, they wanted to do it in a BIG way. They had a vision for an inflatable balloon parade they wanted to be on par with US […]
While events have been canceled and rescheduled for the foreseeable future, the good news is that they will eventually come back. As an industry, we need to make sure that they come back B-I-G-G-E-R T-H-A-N E-V-E-R. Nothing makes a more significant […]
Outside of the four major sports leagues, most teams/organizations have very tight marketing budgets. When purchasing new assets like inflatables, they have to make sure they can get a lot of use out of them. When the San Diego Seals […]
In the world of experiential marketing, pop-up shops are all the rage. For web-based brands especially, they are a great way to get customers to experience their products in real life: touch fabrics, spray scents, try things on, etc. No brand […]
Headspace is on a mission to improve the health and happiness of America, one city at a time. So, for their first event, they brought the best talent together to create an inflatable structure that could visually embody their positive energy. […]
As the temperature begins to drop and jacket weather is upon us we think back to the amazing summer we had here at Bigger Than Life. We helped produce a lot of fun inflatables for some awesome activations. Here is […]
The PR agency that handles Revlon Cosmetics had a unique request that required an inflatable solution. They wanted to showcase how the brand’s ColorStay foundation was lighter than air and have the product appear to be floating when delivered to […]
For local and regional businesses college athletics are a great way to market to an impassioned/loyal audience. Supporting collegiate teams as a brand makes a positive connection with passionate fans who are at games to root on their squad and […]
