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Giant Inflatables: Vitamin Water Bottle Hits Home Run
Vitamin Water Bottle with a baseball glove on top sitting on a barge on The Hudson River
Project Description:
25 ft. tall Vitamin Water Bottle Cold Air Giant Inflatables with 5 ft. tall baseball glove on top. People competed to bat a ball through a 5 in. hole in the glove in New York during Baseball All Star Break.
Promotion Objectives:
- Capture the crowd’s attention with giant interactive outdoor inflatables
- Promote Product
- Give away $1 million
Results Achieved:
- Created memorable interaction with the brand
- Giant Inflatable could be seen far away through the crowd
- Heightened awareness of already existing line
