Giant Inflatables: Vitamin Water Bottle Hits Home Run

Vitamin Water Bottle with a baseball glove on top sitting on a barge on The Hudson River

Project Description:

25 ft. tall Vitamin Water Bottle Cold Air Giant Inflatables with 5 ft. tall baseball glove on top. People competed to bat a ball through a 5 in. hole in the glove in New York during Baseball All Star Break.

Promotion Objectives:

  • Capture the crowd’s attention with giant interactive outdoor inflatables
  • Promote Product
  • Give away $1 million

Results Achieved:

  • Created memorable interaction with the brand
  • Giant Inflatable could be seen far away through the crowd
  • Heightened awareness of already existing line