SXSW: Festival At-TENT-ion Grabber

SXSW: With the number of brand activations now rivaling the number of musical acts at Austin’s most famous festival, you have to create a BIGGER THAN LIFE presence to standout. So when Switch! (St. Louis, MO) came to us to help Sparkling Ice be S-E-E-N we were up for the challenge.

This custom built 3D pavilion for the beverage company helped catch people’s eyes at the heavily competitive event. The features both inside and out gave festival-goers a one of a kind visceral experience resulting with a Sparkling Ice sample to continue their day with a nice cold drink. #brandpositive

With how big music festival culture has become if you want to create a one of a kind brand experience that positively connects with consumers – contact us.