Unlocking Socials’ Holy Grail

While this might appear to be just another fantastic inflatable created by Bigger Than Life, have a closer look, and you can see the Indiana Jones-like results.

Like our favorite Harrison Ford character, our friends over at Brooks Running were able to discover the “holy grail” of social media marketing – getting consumers to share their brand execution organically.

Just in this one photo, you can count at least four people who are taking/have taken a picture in front of this branded inflatable by Brooks. Seeing most of these shots will end up on Facebook, Instagram, Snapchat, etc. they are getting organic/free social impressions.

Inflatables not only create B-I-G brand awareness for events like races, festivals, etc. but they are also a natural photo backdrop for consumers to snap pics, share and be seen on countless people’s social feeds.