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Early Experiential Marketing – Part 2
Once again, Bigger Than Life was there during the early and formative years of Experiential Marketing. This flying Miller High Life can was another result of the collaborative efforts between a young Miller Brewing Marketing Executive (Gary Reynolds, later to become GMR Marketing) and Bigger Than Life. This 30′ long flying beer can was at the very forefront of large-format aerial advertising, and challenged all involved to make it air-worthy. It flew over collegiate and professional football games across the country way back 1n 1983!
