Bloomin’ Brands, the parent company of Outback Steakhouse, Carrabba’s Italian Grill, Bonefish Grill and Fleming’s Prime Steakhouse & Wine Bar, have launched a new fast-casual chain in 2020 called Aussie Grill. It’s menu of burgers, sandwiches and salads is inspired by sister brand Outback Steakhouse, which they hope gives it a competitive edge in an extremely competitive space.
To help create a B-I-G presence for the 9 store openings they have planned for this year they came to Bigger Than Life to make their bull mascot into a giant inflatable to catch people’s attention passing by.
With only one flat art reference to work off of (see above) they entrusted our team’s creative vision to make something truly unique and fully 3D.
Like all projects we create the 1st step was to concept out the piece and then sculpt it using 3D software so the client could see exactly how it would turn it. From there we laid out the art and patterned it, and as you can see from the pic below the results speak for themselves.
The client was so happy with the end result they even mentioned us on their Instagram story thanking us for our work!
So if you are looking for a head turning marketing asset to help with your next grand opening we would love to help. Plus given the durability of our product you can use it for store openings for years to come :)