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Giant Kung Fu Panda Inflatables Big Hit in San Diego
Giant Inflatable Kung Fu Panda on Roof Top of McDonald’s
Project Description:
15 ft. Cold Air Giant Inflatables, from the movie Kung Fu Panda, positioned atop McDonald’s in San Diego, CA
Promotion Objectives:
- Drive traffic
- Increase Happy Meal sales
- Increase overall sales
Results Achieved:
- 15% increase in the sale of Happy Meal toys from the prior week
- Accompanied by a 175% increase in toys sold without Happy Meals
- Overall sales rose 12.09%
- Management asked for more toys to be sent when doing similar promotions in the future
